Brand Guidelines

Official Pearl Protocol brand assets and usage guidelines

Pearl Protocol Brand Identity

Pearl Protocol represents the future of privacy-preserving AI collaboration. Our brand embodies trust, innovation, and decentralization in the federated learning space.

P

Logo

Circular white background with black "P"

Colors

Blue to purple gradient accent

Aa

Typography

Clean, modern sans-serif

Brand Voice & Messaging

Brand Attributes

  • Trustworthy: Privacy-first approach
  • Innovative: Cutting-edge federated learning
  • Transparent: Open-source and decentralized
  • Collaborative: Community-driven development
  • Empowering: Democratizing AI development

Tone of Voice

  • • Professional yet approachable
  • • Technical but accessible
  • • Confident without being arrogant
  • • Educational and informative
  • • Forward-thinking and optimistic

Key Messages

Primary Tagline

"Build, Train, and Govern AI Models Together"

Core Value Propositions

  • • Privacy-preserving federated learning platform
  • • Fair compensation for AI model contributors
  • • Decentralized ownership and governance
  • • Blockchain-based transparency and trust

Usage Guidelines

✅ Approved Usage

  • • Educational content about federated learning
  • • Community discussions and tutorials
  • • Academic research citations
  • • Developer tool integrations
  • • News and press coverage

❌ Prohibited Usage

  • • Commercial use without permission
  • • Modification of logo or brand marks
  • • Association with harmful or illegal activities
  • • Misleading representation of affiliation
  • • Use in competitive or disparaging contexts

Brand Assets

Download official Pearl Protocol brand assets for approved usage. All assets are provided under specific licensing terms.

🎨 Color Palette

Pearl Protocol's color system reflects trust, innovation, and the premium nature of federated learning technology.

Primary Colors

Pearl White

#FFFFFF

RGB(255, 255, 255)

Primary text • Logo backgrounds

Deep Black

#000000

RGB(0, 0, 0)

Backgrounds • Logo text

Pearl Gradient

#3B82F6 → #9333EA

Blue 500 → Purple 600

Accents • CTAs • Highlights

Secondary Colors

Blue 500

#3B82F6

Links • Info

Purple 600

#9333EA

Premium • AI

Green 500

#10B981

Success • Growth

Orange 500

#F59E0B

Warning • Energy

Red 500

#EF4444

Error • Critical

Yellow 500

#EAB308

Caution • Highlight

Neutral Grays

Gray 900

#111827

Dark surfaces

Gray 800

#1F2937

Cards • Panels

Gray 700

#374151

Borders • Dividers

Gray 500

#6B7280

Disabled • Muted

Gray 300

#D1D5DB

Light text

Gray 100

#F3F4F6

Light surfaces

Color Usage Examples

Interactive Elements

Status Indicators

Online / Success
Warning / Pending
Error / Offline
Information

Brand Partnership Inquiries

Interested in partnering with Pearl or need custom brand usage permissions?